mGinger is the first of its kind opt-in permission-based mobile marketing platform for India. It enables advertisers to run highly targeted campaigns on mobile phones. AdGinger is the twin portal of mGinger. While mGinger aggregates consumer information, AdGinger allows you to leverage this information to reach your potential customers. AdGinger gives you the power to target your ads. Targeting can be based on product interests specified by the user, location (down to pincode levels) and demographics like age, gender, salary, occupation etc. AdGinger has the largest database of its kind and is growing at a furious pace.Mobile phones are highly personal devices. Mobiles are always with the users. So, if you send a discount offer as a message, it would be there with the user when he/she walks into your store. Moreover, messages get forwarded, thereby spreading virally. Sending a message is cheap and easy. And there is no clutter at all!